Measure the ROI of your content in Semji with conversion goals!

Your conversion goals are now available directly in Semji! Are you a CMO, marketing manager, or traffic manager? You certainly track the performance of your channels, but what about the performance of your content? Tracking the conversions generated by your content lets you steer your strategy effectively and, when needed, adjust your team’s efforts to reach your goals faster.

To make this tracking easier, Semji now lets you pull in up to 3 of your conversion goals configured in Google Analytics.

What is a conversion goal?

Conversion goals are configured in Google Analytics. They correspond to actions taken by users that you want to identify as key to your business: a purchase, a download, or a newsletter sign-up, for example. As soon as a user completes one of these goals, Google Analytics reports that action as a conversion.

💡 You need to configure your goals in Analytics based on the specifics of your business in order to pull them into Semji. Haven’t set up any goals in Google Analytics yet? Head over to the official documentation.

With Semji, now identify which content converts best.

Today more than ever, “Time is money”! This drive for efficiency also applies to how you measure the performance of your actions. To make this tracking easier, Semji now centralizes all of your content’s performance metrics in a single dashboard, so you can pull in up to 3 Google Analytics conversion goals.

The effectiveness of your campaigns and marketing actions

From Semji’s Report, you can now track the effectiveness of the optimizations made to your content. Semji surfaces everything: traffic, clicks, revenue, transactions, and now conversion goals! Depending on your priorities, you can display the KPIs that are most relevant to your business.

Discover Semji’s plans

💡 Let’s take the example of publishing a product demo request. With conversion goals, it’s easier to know how many times and from which page demos are requested most. This lets you carry out a more detailed analysis of your results and identify which content converts best and generates the most value.

Conclusion: master the customer journey from reading your content to conversion!

The user’s journey and behavior are two essential things to understand in order to more easily deliver the information your customers are looking for.

Thanks to conversion tracking, quickly identify the content your audience enjoys and optimize it with Semji’s recommendations to increase your traffic and conversions.

💝 The Semji tip: set up your goals and quickly check whether your most-visited articles convert in line with your expectations, and with your investments!

Want to learn more about Semji? Request your personalized demo! You’ll discover how the solution makes tracking your content’s performance easier!