Semji: the AI solution to improve the performance of your content

Why is it so important to devote time and energy to it? Because your editorial strategy allows you to stand out from your competitors by positioning yourself among the top results on Google, SEO being today the leading channel for acquiring traffic to your content. Gaining visibility with your audience is a goal to pursue every day, relentlessly.

It is truly through content that your brand communicates its identity, its values and its know-how to internet users, readers, prospects, customers, partners, investors: to everyone! You no doubt already know this, because your brand is at an advanced stage of industrializing content production. You’re on the right track! Now it’s time to give your content the visibility it deserves!

What if you trusted the Semji platform and its AI to optimize your content and propel it to the top of the SERP?

A content marketing strategy: what for?

Before introducing Semji, it seems important to us to quickly revisit the reason this platform exists. Semji was not created by chance… With internet users demanding ever more, companies are forced to improve the quality of their content to attract, engage and convert leads. Through content marketing, whatever its form (text, image, video, podcast, webinar…), your brand creates, maintains and nurtures a bond with its audience. This bond is essential. Today, it takes on more and more meaning with the growing importance placed on the quality of the user experience (UX) and the customer journey. Communicating with your audience, building awareness, showcasing your brand’s authority and establishing trust: all of this is possible through content.

Source: Lyfe

Today, more than 90% of companies have decided to integrate content marketing into their communication and development strategy. This is no accident: content is king, and will remain so for a long time to come, notably with the influence of RankBrain, Vocal Search and, more broadly, this gradual shift from “search engine” to “answer engine”.

Every day, billions of queries are made on Google. And internet users fully intend to find real answers to their questions, with a high level of trust in the top results, which are “the truth according to Google” (and even “the truth, full stop” for some). Here, the notion of SXO (Search eXperience Optimization) takes on its full meaning.

The rollout of the RankBrain algorithm, also based on AI, has the mission of deciphering user intent to provide the best content to internet users. Voice search, for its part, stands out as one of the major trends of 2019 and is upending the way SEO is built.

Optimizing the SEO of content accordingly is now a priority for web marketers and, ultimately, content managers. For this reason, it is more essential than ever to include a phase of analyzing search intent in the content creation process.

Having a content strategy is good, but a content strategy that works, converts and collects leads: that’s much better! But it’s no easy task… That’s where Semji comes in.

How does content creation happen on the ground?

Let’s be clear: creating quality content takes time.

The first challenge is to identify the topics that interest your audience and that are therefore potentially generators of qualified traffic. Then, the challenge is to design an outline that covers the subject in depth and answers internet users’ questions, according to their real expectations. The choice of keywords, meanwhile, must be consistent with the company’s image and strategy.

After spending time identifying the promising topics, the semantic universe, studying competing content to extract the best of it and scouring the web to gather the best sources that will serve as the basis for content writing, the work is far from over. You then have to structure the content, place the tags strategically, write an optimized meta description: in short, there’s plenty to keep you busy! Having a guide like Semji throughout the content creation process is a real advantage.

If, after all these efforts, the content does not rank on the SERP and does not drive traffic, suffice it to say that it’s a disaster. A disaster encountered far too often by companies, moreover, since 90% of content lacks visibility on Google and therefore generates neither traffic, nor leads, nor conversions. The result: zero profit.

Source: Ahrefs

That’s why we decided to react by offering an all-in-one solution to take back control of this content. That solution: it’s the Semji platform.

Why Semji?

Content creation has become the largest expense item in a brand’s marketing budget since 2018.

Source: Journal du Net and Statista

And yet, more than 9 out of 10 pieces of content generate no profit for the company that produces them because they are not visible on Google. And Google is constantly evolving…

From a search engine to an answer engine

To better understand how the search engine works today, it’s worth quickly revisiting its main developments. Since its creation in 1998, Google has never stopped transforming, progressively integrating the internet into our daily lives, to the point of making it indispensable, and initiating new search habits.

In 2001, its operation was still archaic, with SEO practices essentially geared toward keyword stuffing – which worked very well at the time – within content, pages, tags, URLs… The main objective was to write for search engines and not for users. Things have changed a lot since then, and the trend has even completely reversed.

Around 2008, the importance of keywords and exact match was still very much present, this time backed by the power of the highly coveted backlinks.

Today, ranking content on a SERP has become complex and the arrival of RankBrain has reshuffled the deck. Why?

Because it’s no longer just about knowing the techniques to court the algorithm; the question is above all about knowing how to satisfy users. Why do they use Google? To find real answers. Understanding the true search intent hidden behind the few words that make up a query is clearly the new challenge for brands. Creating content that provides the expected answers and offers a satisfying experience: that is your brand’s mission today!

Making your content strategy profitable

If the famous phrase “Content is King” is still unanimously agreed upon around the world, there’s a good reason behind it. Today, content production is a necessary investment for brands that must be made profitable. Why? Because SEO rests on 3 pillars, which are the technical on-site aspect, netlinking and content.

Without content, there is no way to stay in touch with your audience, no possibility of working on your SEO, and therefore no chance of occupying the top positions on Google… To put it briefly, without content, a company’s web marketing and SEO strategy has very little chance of producing results worthy of the name. What you need to remember is that Content Marketing and SEO always go hand in hand.

And even if the company has the financial and human resources to fuel its content strategy, that’s no longer enough. Creating high-performing content that has every chance of ranking in the Google top 3 requires solid SEO knowledge. Analyzing and choosing titles, keywords, the presence of internal links with the right tools: nothing should be left to chance.

Making the content strategy deployed by brands profitable: that is precisely where Semji comes in.

How does Semji improve the performance of your content?

AI to boost your content

No more spending hours and hours dissecting your content and cross-referencing data from different tools to try to pinpoint what to improve. Semji does it for you! The platform’s operation relies on Natural Language Processing (NLP), a set of techniques derived from AI that analyze and cross-reference a multitude of data to arrive at ultra-relevant recommendations in record time.

How does Semji work?

The Semji platform carries out an in-depth analysis of all the content present on your site and tells you the optimizations to make so that it has every chance of performing well. Thanks to its AI, Semji detects the strengths of competing content and helps you make yours even more effective.

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Our R&D team has been investing for months to provide you with a high-performing platform that lets you approach your content strategy through a new, ROI-focused lens. To provide you with precise and relevant recommendations, Semji analyzes millions of pieces of content present on the SERP in order to understand their strengths and weaknesses. Thanks to Semji’s AI, you have an overall view of how to optimize the SEO of your content to make it even more effective. Of course, the magic ingredient to add to this recipe to make the difference is your expertise.

Your audience asks a multitude of questions and we know you have the answers. Semji allows you to improve your knowledge of your audience and your various personas. This platform helps you communicate your know-how and expertise effectively through content that gets the visibility it deserves so that your brand becomes THE reference in its sector.

Semji’s features

From A to Z, the Semji platform was built with all your field challenges in mind, related to building, implementing and monitoring the performance of your content strategy.

Plan high-potential content

Thanks to Semji, you can easily detect the best opportunities for traffic gains and the promising topics to speak up on. You can focus on what matters and easily plan your next content pieces so you never miss a chance to be visible. Your readers ask an infinite number of questions. Do you have the answers? Tell them!

Produce high-performing, impactful content thanks to AI

Semji identifies the strengths of competing content and helps you make yours even more effective. Tell the platform the main keyword of your content and access a detailed, precise brief of the SEO recommendations to apply:

• the article’s main topics,
• content length,
• questions to address,
• volume of internal links to include…

By applying these recommendations, you are guaranteed to produce better content: follow the guide!

Semji gives you a Content Score and formulates all the recommendations to apply to create high-performing content:

Measure the impact of your editorial strategy on your traffic and conversions

Determining the effectiveness of a content strategy is a complex mission, but with Semji, it’s possible! Thanks to this new AI platform, you can finally evaluate the performance of each piece of content and of your editorial strategy as a whole. The platform records the evolution of organic traffic and the tracking of conversions in a complete history of your performance. Thanks to these statistics, you can see the real impact of SEO optimizations on your traffic and lead acquisition.

What are the advantages of the Semji solution?

Thanks to Semji, mapping users’ search intent, analyzing competing content and evaluating the potential of keywords according to your topic are fully automated. You have at your fingertips all the information to improve your existing content, but also to create new high-performing content to generate as many inbound leads as possible!

With this all-in-one solution, you can monitor your content strategy much more easily via a single interface that allows you to:

• detect new traffic opportunities,
• quickly identify the content optimizations to make, plan the editorial calendar with the prioritization of future content and the assignment of tasks assigned to team members,
• precisely track the performance of each piece of content.

Integrating Semji into your SEO strategy allows you to gain efficiency and unite your teams around a single platform that combines comfort of work and performance. No more searching in one place for your competitors’ keywords or those with high traffic potential, in another for a methodology to optimize your Hn tags and then using a third tool to monitor the performance of your content: Semji tells you EVERYTHING!

Thanks to Semji, you have by your side a true assistant that develops an action plan for you to create useful, visible, profitable and high-performing content. With the rise of voice search, Google will soon offer a single, unique piece of content per query: it’s high time to make your content into champions that occupy the top positions!

Do you want to take back control of your content right now? Request a personalized demo of Semji without further delay!