Track all your content’s SEO performance with data integrations for Google Analytics, Search Console, Piano Analytics (formerly AT Internet) & Matomo

Marketing professionals, you have daily access to a wealth of tools that enable a deeper analysis of your digital initiatives and performance. According to the well-known infographic published by chiefmartec.com, The Marketing Technology Landscape 2020 lists roughly 8,000 solutions! While this makes your job richer, it can also make it more complex.

Straight from Semji, in a single click, turn on your data feed

One of Semji’s goals is to make measuring the ROI of your SEO and Content Marketing initiatives easier. By integrating major solutions like Google Analytics (Universal and GA4), Google Search Console, Piano Analytics and Matomo, Semji lets you centralize your marketing data within a single platform. From your very first steps in your personal workspace, you connect your data source directly and discover the content with the most potential in terms of traffic and conversions. Semji then makes your content’s SEO optimization traceable and finally lets you track the gains generated by your Content Marketing and SEO campaigns.

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Semji acts as a hub. Without this solution, we would need to log in and have licenses for several tools to get the different pieces of information available on the platform.

Bénédicte Canard

Digital and CRM Manager – La Vie Claire – Read the full case study

What are the benefits of using Semji’s reports?

• Simplified setup: Semji Platform retrieves data from your Google Analytics, Search Console, or AT Internet accounts using their API. Simply enter your access key or connect your linked Google account to get your analytics data in your dashboards.
• Centralized SEO data: Semji Platform is the only solution that brings together in one place all the results tied to your content’s SEO optimization. Traffic, conversions, revenue… You finally get to see the impact of your content initiatives.
• Advanced yet easy-to-use SEO reports: your SEO analyses get straight to the point. Semji Platform’s filtering options make the data easy to read and let you display the most relevant KPIs based on your goals.
• Autonomy and agility: unified data, simplified reading of impact, evaluation of your content’s performance, sharing of results… Our dashboards let you steer your initiatives effectively and make decision-making easier.

Visualize your content’s performance in Semji

Why connect Google Search Console?

Connecting Google Search Console to Semji lets you:

1. Track your content’s performance within the platform: number of clicks from Google, the URL’s position on its keywords, click-through rate, etc.
2. Cross-reference data to make analysis and decision-making easier. That way, data from Google Search Console is factored into the calculation of the Content Score, which lets you estimate how well optimized your content is, and into the calculation of the priority score, which lets you identify which content to work on first. With Semji, you can also connect Google Analytics or AT Internet data.

Why connect my Google Analytics account to Semji?

In addition to supporting you in creating and optimizing your content, Semji lets you track your results and performance at a glance. The platform retrieves several data points from tools like Google Analytics and Search Console in order to display the performance of the content you’ve worked on. Without a connection to these statistics tools, you therefore can’t track your KPIs (Key Primary Indicators) directly in your interface.

If you don’t use Google Analytics but rather AT Internet, no worries! Semji is also compatible with this Web Analytics solution.

Why connect my Piano Analytics (formerly AT Internet) account to Semji?

Piano Analytics is an advanced web analytics tool. It lets you measure traffic and analyze the performance of a website or an application. In that sense, it is similar to other tools like Google Analytics or Adobe Analytics.

In addition to supporting you in creating and optimizing your content, Semji lets you track your results and performance at a glance. The platform retrieves several data points from tools of this kind in order to display the performance of the content you’ve worked on.

The benefits of using Piano Analytics with Semji:

• Easily feed your data into the platform
• Select the KPIs you want to track
• Enjoy detailed reporting following the optimization of each piece of content

Why connect my Matomo account to Semji?

Matomo is a web analytics tool that lets you measure traffic and analyze a website’s performance. Semji is now compatible with Matomo and gives you the ability to track your results and performance at a glance. You easily retrieve the data in the platform and enjoy detailed reporting on your content strategy.

Request a personalized demo right now of Semji! Whatever analytics tool your company uses, you’ll discover how the solution makes tracking your content’s performance easier.