The 15 best infographics on online reputation

Although online reputation has a young history, it is increasingly present and pervasive in both private and professional life, with an abundance of information in a rapidly expanding market. The infographic is a powerful solution for raising awareness and educating executives, businesses, and individuals. So here are the 15 best infographics on online reputation, from the most educational to the most creative.

The challenges of online reputation

1 – “Online reputation in a quote.”

This infographic by the Affordable Edge agency is a quote from Benjamin Franklin that neatly sums up how hard it is to build a reputation. What a great way to set the stage!

2 – “Online reputation in any situation.”

This infographic by the Inventhelp agency explains the challenges of online reputation in any situation: looking for a romantic partner, searching for a job, selling a product or service… and asserts that 90% of people only look at the first page of Google.

3 – “Online reputation in key figures.”

This infographic by Digimind reveals in particular that customer trust is the primary objective of 84% of marketing departments, that content is decisive for 76% of them, and that online reputation is the number one risk for businesses.

4 – “What is your online reputation?”

This infographic by Microsoft shows how important it is to manage all your information on the Internet and social networks, especially when looking for a job. Indeed, 48% of employers search for candidates’ names on the Internet before making their decision, and 78% of them verify online sources. The whole challenge is to make sure they don’t uncover negative information about the candidate.

5 – “Why should a company manage its online reputation?”

This infographic by the marketing agency Exposure One explains why it is crucial for a company to manage its online reputation, notably because 82% of consumers do online research before any purchase. “Maintaining a good reputation is not an option, it’s a MUST.”

The state of online reputation

6 – “Why should brands care about their online reputation?”

This infographic by the marketing agency Convonix demonstrates that the online population will grow by 25% over 5 years compared to 4% for the world population, that 61% of searches will be carried out by consumers, and that 4 out of 5 consumers will cancel their purchase decision after reading negative content about a product, a service, or a brand.

7 – “Online reputation and social media.”

This infographic by the digital agency Zeno highlights the reputation-preparedness gap between B2C and B2B companies. While 63% of B2C companies believe they are well prepared to respond to a reputation crisis within 24 hours, only 43% of their B2B counterparts express the same confidence.

Online reputation solutions

8 – “Small businesses’ online reputation in question.”

This infographic by the Blurbpoint agency demonstrates how making good use of your reputation can help increase customer trust and loyalty, in addition to giving the brand real visibility.

9 – “What is reputation management for a small business?”

This infographic published on the website www.e-reputationmagament.com presents the results of a survey conducted by American Express OPEN among small businesses. It demonstrates just how important online reputation has become for local commerce.

10 – “How does Google impact your reputation?”

This infographic by BrandYourself explains what you need to know about your online reputation and how to improve it. We learn that the first impression is the Google page, and 94% of the time the first Google page. And that 15% of people have negative results that damage their reputation.

11 – “How to protect your online reputation?”

This infographic by the Swiss marketing agency KBSD asserts that 48% of recruiters and human resources professionals make hiring decisions based on information published on the Internet, that 63% of them examine social networks, and that 8% have fired employees based on negative information found on the Net.

12 – “How to remove negative information from search engines.”

The infographic by Consorte marketing lets you discover step by step how to proactively manage your online reputation through monitoring, removing fake reviews, and promoting positive content… The stated objective is to win back customer trust.

13 – “The 5 steps to building your online reputation?”

This infographic by the Internet Search Engine Marketing agency explains the 5 steps one by one: identify, qualify, improve, build, and manage your online reputation.

14 – “What is reputation management?”

This infographic by the Recover Reputation agency provides a definition of online reputation management, explains the consequences of an unmanaged online reputation, and offers solutions for repairing your online reputation.

15 – “Your reputation for life?”

This infographic by the Digital Firefly agency demonstrates just how important reputation is and how it must be the priority of every individual and every business, who are at the mercy of the Internet and social networks 24 hours a day.