Decathlon case study: getting content SEO-fit
CASE STUDY Decathlon: getting content SEO-fit!
with Nicolas Nguyen, Mathilde Briffa and Emilie Dufour
Nicolas Nguyen
Co-founder & SEO expert
Semji
Mathilde Briffa
Head of SEO
Décathlon
Emilie Dufour
Digital project leader
Décathlon
What was covered?
CASE STUDY Decathlon: getting content SEO-fit!
Across the whole digital journey, content is now the way to build a real conversation with your audience. Beyond showcasing your expertise, it is a strong lever for deepening how attached people feel to your brand. But how do you make sure the content you produce is visible and ranks in SEO?
In this talk, find out how the teams at Decathlon and Semji raised the SEO performance of conseilsport.decathlon.fr by optimizing and creating content in just a few months.
