Search intent-based SEO: insights and strategy
The “classic” search intents (informational, transactional, navigational, and so on) are now outdated: Google keeps getting better at understanding search intent and interpreting it with greater nuance. A single Google query can span several intents… So how can you better interpret and analyze search intent — and above all, produce content that actually increases your traffic as well as your conversion rate? How can you organize and boost your SEO with search intent and shift your acquisition strategy into “conquest” mode?
Join our 45-minute webinar on October 13 with Nicolas Nguyen, SEO expert and co-founder of Semji, and Emma Moulin, lead content strategist at YouLoveWords, to discover why and how to tap into the gold mine of search intents.
This webinar will cover the following points:
- User intents have changed — find out why and how!
- Which tools can you use to detect and analyze them?
- What strategy should you use to rank on these search intents?
- Your content needs to adapt — which tools and methods can help you meet this challenge?
