How to carve out your place in SEO in an ultra-competitive market?
There is no shortage of ultra-competitive markets in SEO; insurance, loans and credit, and energy providers are among them. These sectors are crowded with players (insurance companies, brokers, banks and credit institutions, mutual insurers, and more), some of which belong to large, well-established groups.
So is taking on such markets an impossible challenge?
The comparison site lesfurets refused to see it that way! As a pure player, it pulled off the feat of overtaking long-established players and winning SEO market share! Their secret weapon: an advanced content strategy and a content factory that delivers!
What SEO strategy did they put in place? How did the team organize itself, and with which tools? What are the results and the lessons learned? Learn from the experience of the lesfurets SEO & Content team and go behind the scenes of their success.
Watch the replay 👇
Today’s speakers
Hear from our experts ♥
Nicolas Nguyen
Co-founder and SEO Expert
Semji
Marion PlasseSenior Content Manager
lesfurets.com
Anthony PrivéHead of SEO
lesfurets.com
BUSINESS TALK CONFERENCE
In 40 minutes, you will discover a “model” team that managed to create a true fusion between SEO and Content ❤️! Through the first-hand accounts of Marion, Senior Content Manager, and Anthony, Head of SEO, learn from their experience and their best practices!
On the agenda:
The state of SEO and content performance on the lesfurets site
The SEO & Content strategy they put in place
How the team is organized and the tools they use
The results, the Do’s and also the Don’ts!
