Building a successful semantic cocoon
“Building a successful semantic cocoon”
An essential link in any content marketing strategy built to send a site’s visibility soaring, the semantic cocoon is still poorly understood by most companies.
In this webinar, get the advice of Stéphane Jambu, founder of HI-commerce and consultant to brands such as JouéClub, Cash Piscines, …and Nicolas Nguyen, SEO expert and cofounder of Réputation Vip and Semji, on this strategy, which guarantees an improvement in your conversion rate.
The webinar is built around the following points:
- Back to the fundamentals: definition, principles, key stages
- A deep dive into the heart of the cocoon: page architecture, semantic optimization tools, cocoon page templates, conversion rate
- Impact on SEO: is the semantic cocoon possible for every site?
- Success story: an example of a successful semantic cocoon and the results it delivered.
