Creating new content or optimizing existing content: which ROI-driven strategy should you choose?

Creating new content or optimizing existing content: which ROI-driven strategy should you choose?

Google increasingly favors sites whose high-quality content meets users’ expectations.

Producing “fresh”, high-quality content takes an investment in cost and time, and its impact isn’t immediately measurable. Yet a high-performing, truly ROI-driven content strategy is possible.

Join our next webinar on Thursday, September 26, from 14 to 15, and benefit from the combined analysis of Alice Roussel, SEO Operations Manager at Oncrawl, and Nicolas Nguyen, Managing Director and SEO expert at Reputation VIP and Semji.

The webinar will cover the following points:

• Which KPIs can help you build an ROI-driven content marketing strategy?
• Which content strategy fits which type of site (e-commerce, news, brochure sites…)?
• How should you balance your efforts between creating new content and optimizing existing content?
• What gains can you expect depending on the strategy you choose?

Can I join this webinar?

Do you own a website, or manage a site or its SEO, and want to improve your organic rankings and grow your traffic over the long term — all while standing out from your competitors? Then you’re welcome to join this webinar on content marketing and SEO.

Registration for this webinar is completely free. Take advantage of our expertise in content marketing and SEO to improve your rankings.

If you have challenges or questions related to content marketing and SEO, feel free to share them with us during the webinar — we’ll be happy to help.