Generative AI and the transformation of search: rethink your approach to
content marketing
Google is contending with the rise of generative AI, conversational queries are exploding, and entry points are fragmenting: your content strategy needs to evolve to keep performing.
How do you concretely adapt your content strategy to the revolutions reshaping search and generative AI?
In this webinar, María Vázquez (Head of SEO at NP Digital France) and Michel Beck (Customer Success Manager at Semji) come together to decode the upheavals in search in the age of generative AI. They reveal how to rethink your content marketing approach to take advantage of this significant shift.
Turn these challenges into opportunities and position your content for the future of search.
Watch the replay 👇
Today’s speakers
Hear from our experts ♥
María Vázquez
Head of SEO
NP Digital France
Michel Beck
Customer Success Manager
Semji
WEBINAR
In 45 minutes, master the shifts reshaping search and adapt your content strategy to keep performing in the age of generative AI.
On the agenda:
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Understand the explosion of conversational queries, the fragmentation of entry points, and the rise of GEO (Generative Engine Optimization),
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Identify the critical mistakes to avoid in AI content production and in applying the new Quality Raters guidelines,
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Rethink your content marketing strategy with a multi-format approach tailored to each search engine,
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Structure your content for generative AI with verifiable sources, natural language, and optimized markup,
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Adopt an agile approach so you can continuously adapt to the shifts in search.
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