Marketing AI adoption: realities and challenges in 2025
Find out where marketing teams really stand in their adoption of generative AI: use cases, governance, barriers, and investment outlook. This exclusive study, conducted at the AI SCOPE event among around one hundred marketing decision-makers, gives you a concrete snapshot to help you structure your AI strategy and maximize your return on investment in a rapidly changing environment.
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83%
of marketing teams have already integrated generative AI into their strategy
75%
cite productivity gains as the main benefit they are looking for
54%
plan to increase their marketing AI budget in 2025
After reading this study, you will have:
A clear view of marketing teams’ actual maturity level with generative AI,
Governance best practices to structure AI adoption across your processes,
A precise map of the use cases that actually generate value: content production, personalization, SEO optimization,
The essential performance indicators to steer your AI strategy effectively,
Investment perspectives based on feedback from professionals currently in the field.
3 key takeaways from the guide
How are marketing teams integrating generative AI? While 83% of teams use AI, only 17% have industrialized it at scale. The study reveals the preferred integration methods: 66% outsource through turnkey solutions, while 25% develop internal projects.
What are the real barriers to marketing AI adoption? Difficulty measuring ROI remains the main obstacle (46% of respondents), followed by integration complexity (37%) and a lack of AI culture (34%). The study details these blockers so you can better anticipate and work around them.
How will marketing AI budgets evolve in the coming months? 54% of decision-makers plan to increase their AI investments in 2025, compared with just 1% who anticipate a reduction. The study deciphers the trade-off criteria and performance indicators guiding these decisions.
About Semji
Semji is the AI solution built for marketing teams that want to accelerate content production, optimize their efficiency, and generate measurable impact.
More than 500 companies worldwide trust Semji to drive their Content Marketing and SEO strategy. Discover what Semji can do for your own strategy in a personalized demo.
