The State of SEO Content

in 2024

Semji has analyzed over 500,000 pieces of content optimized for Google.  Discover our 18 key takeaways that’ll help you understand how the SERP works and how to create meaningful content that actually rank.

Illustration de l'étude

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Semji’s customer content analyzed


competitors’ content scanned


SERP results studied


key takeaways

What you’ll get:

  • A deeper comprehension of how both Google and users interact with content
  • Statistics for comparing your own SEO results
  • Semji’s observations on commonly asked questions
    Example: after publishing your content, how long will it take to rank and generate results?
  • Tips on how to optimize your content for better SEO performances
  • A complete step-by-step checklist to aim for the 1st position on Google

At a glance:

How long until my content generates traffic?

We observe an inertia phenomenon when a new piece of content is published. On average, content stabilizes its position after 3 months and reaches its optimal traffic in 6 months.

What can I expect through content optimization?

Optimizing content can significantly increase traffic. In fact, updating existing content can on average boost its traffic by around 60%.

How do users behave on the SERP?

User behavior varies based on the type of SERPs they encounter. For instance, there is a decrease in the average Click Through Rate from 25% to 17% on SERPs with a position 0.

About Semji

Semji is an AI-powered SaaS platform specialized in SEO & Content Marketing.

The objective? To help you maximize the ROI of your content and accelerate your SEO performances.

👉 Create content that ranks
👉 Spend less time producing, and more time strategizing
👉 Generate qualified traffic on your website

+400 companies trust us to boost their SEO results!

💻 Want to take a guided tour of the platform and see how it can benefit your business? Let’s chat!