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The 9 reasons explaining a fall in organic traffic

The 9 reasons explaining a fall in organic traffic

There are many reasons why, sometimes, you might notice a drop in your organic traffic. Many studies prove it: SEO is one of the most powerful web marketing strategy. Although there are many benefits to SEO, some elements can jeopardize it and make your strategy fail,...
Netlinking: various strategies and link types

Netlinking: various strategies and link types

When ​building your SEO strategy, the off-site part is as just important as your on-site SEO. Google has always given great importance to backlinks to determine a website’s authority and popularity. Keep in mind that netlinking is great at strengthening your SEO...
How to identify and fix Google’s main SEO penalties?

How to identify and fix Google’s main SEO penalties?

SEO actions are usually implemented on a website to improve its ranking on Google. The American giant has since defined guidelines and limits to avoid abusive techniques – and does not hesitate to penalize websites that try to trick its ranking algorithm. If you...
Use log analysis to improve your SEO

Use log analysis to improve your SEO

Log analysis – an essential element of technical SEO – is used to reveal highly important information to improve your organic referencing, by giving you an accurate overview of what Google sees from your site. When applied to SEO, this analysis strictly...
How to improve the natural referencing of your website

How to improve the natural referencing of your website

How can you improve your Google positioning in 2020? A study by the very reliable SearchMetrics agency analyses current referencing factors and is very rich in information. Lots of SEO agencies have been wondering lately about the best SEO strategy to adopt since the...