How to improve SEO performance with topic clusters

How to improve SEO performance with topic clusters

Topic silos and SEO silos are two major SEO concepts. Different yet complementary, their synergy will boost your website’s SEO performance. In this article, we will introduce you to these two concepts and how to get the most out of them! Through tips and examples,...
SEO and SEA: how to create the perfect strategy?

SEO and SEA: how to create the perfect strategy?

SEO enthusiasts and SEA professionals have always tended to work separately without considering the other. And yet, SEO and SEA techniques are complementary. Companies can get great results by combining both methods to quickly rank on the SERP. What do they share in...
How to make successful SEO e-commerce product pages?

How to make successful SEO e-commerce product pages?

If you own an e-commerce, and like any other retailer, your goal is to attract as much qualified traffic as possible to grow your sales. To do this, your website must be visible to potential customers and accessible through relevant search queries related to your...
What is SEO Crawl Budget for Google?

What is SEO Crawl Budget for Google?

The crawl budget is a key concept in SEO. However, many people struggle to understand what it really is… And therefore neglect it. However, taking into account its existence to optimize your website accordingly is VERY important, not to say essential!   In this...
How and why index your website on Google News?

How and why index your website on Google News?

Indexing your website on Google News can undoubtedly boost your traffic and bring you increased visibility. After a long period without algorithm changes, a major one has happened in summer 2018 dedicated to Google News. But what is Google News? In this article, we...
Link building: what makes a good backlink in 2024?

Link building: what makes a good backlink in 2024?

The requirements for a good backlink Optimizing your website for organic referencing requires work on both your website (on-site) and others (off-site). External link building belongs to the latter and strongly influences the ranking of a website on Google. This...