Semji vs Semrush: which tool should you choose for your SEO content strategy?

Are you setting up a content strategy and looking for a tool to boost its SEO performance? Then you’ve probably heard of Semji and Semrush without really knowing the difference between these two solutions.

While Semrush is a benchmark among search marketing professionals for improving the organic search ranking of their website, Semji is a solution recognized by marketing and SEO teams for maximizing the ROI of their content.

According to the Search Engine Journal study “ The State of SEO 2021”, content strategy is among the most requested services from SEO professionals. It’s also the activity that takes up the largest share of budgets allocated to digital marketing.

To be sure your content strategy performs well, you therefore need to equip yourself with a tool that is highly specialized in this area. In this article, our goal is to help you get a clearer picture of what Semji and Semrush offer, and to help you choose the solution best suited to boosting the profitability of your content.

Semji and Semrush: what are the differences?

While Semrush presents itself as a generalist tool that lets you define the broad lines of your organic search strategy, Semji is a complete solution for setting up your SEO content strategy and maximizing the profitability of your production.

Semji’s goal is to enable SEO, Content, and Marketing teams to produce higher-performing content in less time.

Want to grow the SEO performance of your content? Let’s take a close look at the features of both tools to help you make the best choice!

Analysis of existing content

Analyzing existing content lets you see how your content ranks compared to your competitors’ but, above all, know where to prioritize efforts to generate the most gains.

Both Semrush and Semji offer an audit of existing content, but the two solutions don’t take the same approach.

Semrush analyzes your content and classifies it into 4 categories:

• those to rewrite or remove,
• those to update,
• those to improve quickly,
• thin content (fewer than 200 words) that deserves to be expanded.

Semji identifies, from the moment you create your account and in just a few seconds, the content with the strongest SEO growth potential.

The platform’s algorithm draws on several data sources (including Google Search Console), processes and interprets them to give each piece of your content a priority score. Your optimizations focus only on content that requires minimal effort for maximum SEO gains.

You can display priority content according to the KPIs that best match your objectives: click-through rate, conversions, revenue, custom goals configured in Google Analytics, etc.

Beyond the content to prioritize, Semji tells you how to optimize it. To do this, it assigns a Content Score to your content that defines its level of SEO optimization according to several criteria:

• Relevance to the search intents for the query;
• Coverage of topics and users’ questions;
• Content length;
• Presence of the query in the title;
• Internal linking.

For each piece of content, the platform generates SEO recommendations on each of these criteria. The more you take them into account, the more you improve your Content Score and are sure to produce high-performing content.

Beyond analyzing existing content, Semji helps you prioritize your actions and tells you how to optimize your content.

Competitor analysis

Building a content strategy relies on a solid understanding of your competitors’ strengths. This analysis makes it possible to identify new opportunities to win SEO market share.

On the Semrush side, the solution offers identification of the topics and questions most frequently asked about the subject. It spots the most popular themes, the most eye-catching titles, and topics related to the query.

Semji automatically pulls up the TOP 10 competitors for the query. In just a few clicks, you can see the structure, the title, and the Hn tags of the content that ranks on the first page of the SERP.

Semji offers a competitive analysis in the form of a heatmap. This heatmap makes it possible to identify the topics covered by your competitors’ content (search intents) and to understand what the audience and Google expect for the query.

These topics must appear in your Hn tags to allow Google’s bots as well as your readers to “scan” your content and immediately grasp its substance.

The color indicates the number of times the topic is mentioned in competing content. The darker the color, the stronger the recurrence. Reading the heatmap, you can draw several conclusions:

• If a topic is covered by your competitors, you’ll need to address it in your content;
• If a topic is covered by only a few competitors and they rank for it, it’s undoubtedly a new opportunity to rank and generate traffic.

Note: Semji’s competitive analysis is performed in real time. You can refresh it whenever you like.

You quickly identify topic opportunities that interest your audience thanks to Semji’s detailed analysis of competing content.

Content optimization

Content optimization is one of the essential features of any good writing assistance tool. Semrush and Semji each offer numerous recommendations to make your content perform better. The criterion you need to evaluate here is the relevance and level of precision of these recommendations.

Briefs

On the brief side, Semrush offers a brief template that includes:

• A list of semantically related keywords;
• A list of domains from which it may be worthwhile to obtain a backlink;
• A readability score;
• A suggested length.

Semji is powered by the latest AI language model, GPT-3. The platform generates in just a few seconds briefs featuring highly advanced and comprehensive recommendations on the targeted query. This feature reduces the time spent creating editorial briefs by up to 6 times.

The Semji GPT-3 brief automatically generates:

• The TOP 3 competitor titles;
• Title ideas;

• An article structure based on the main search intents;
• Hn ideas;

• The most common questions and topics for the query;
• Internal linking suggestions.

Writing assistance

Semrush offers the “ SEO Writing Assistant”, a feature dedicated to writing and optimizing content across 4 major criteria:

• readability (target’s information level, formatting, content length, etc.);
• originality (similarity with competing content);
• tone (consistency with the subject and the intended target);
• SEO (various recommendations on outbound links, image ALT attributes, keyword usage frequency, etc.).

Semji offers an editor that guides the writer through content optimization in a playful way. You’re then sure to produce THE highest-performing content for the targeted query. How? By going after the best Content Score!

The more the writer follows the editor’s recommendations regarding content length, integrating search intents, or internal linking, the more they increase their content’s Content Score.

The platform’s recommendations help you achieve:

• A compelling title;
• An optimal length;
• A good content structure (Hn), favored by Google and clear for your audience;
• Excellent targeting of search intents;
• Comprehensive content on the theme;
• A rich vocabulary;
• Coherent and effective internal linking.

Semji positions itself as a complete solution for preparation and writing assistance in order to produce higher-performing content in less time.

Production management

As part of content production, management is essential for scheduling publications and ensuring production goes smoothly.

Semrush does not offer a scheduling tool dedicated to content production.

Semji lets you schedule production efficiently. The platform includes a planning module and offers the ability to track the progress of your content.

Each piece can be assigned to a writer with a deadline. You can add view filters to display content by:

• Assignment;
• Content Score;
• Keyword;
• Search volume;
• Status;
• Due date;
• Title;
• Type (optimized or new content).

Semji makes it easier to collaborate within production teams thanks to role and access management for all collaborators. The platform positions itself as genuine support for project management and makes it easier to implement the SEO content strategy within teams.

Performance monitoring

Tracking your content’s performance lets you evaluate the ROI of your strategy. It’s essential for identifying the content that boosts your site’s performance and the content that performs less well, with the aim of adjusting your actions in real time.

Semrush offers statistics from its own platform as well as from Google Analytics and Search Console. The “ Post Tracking” feature lets you measure the performance of content external to your site, as part of link-building campaigns for example.

It lets you analyze incoming traffic via other sites (referral), the number of target queries your content ranks for, the number of shares and backlinks, as well as an estimate of the number of people reached.

With Semji, you can easily measure the ROI of your content. The platform centralizes all data related to your content’s performance in a single dashboard (Google Analytics, Search Console, etc.).

This makes it possible to see the evolution of your content’s performance in just a few seconds, whether new content or updated pages.

Here’s an overview of the KPIs you can track:

• Number of clicks;
• Number of conversions;
• Revenue generated;
• Number of sessions;
• Number of impressions;
• Custom conversion goals configured in Google Analytics, etc.

Semji also lets you track the performance of a specific page and evaluate the impact of each piece of content.

Focused on content strategy, Semji offers a dashboard entirely dedicated to tracking the performance of your pages.

Personalized support and follow-up

Launching an SEO content strategy isn’t always straightforward. That’s why support from an expert may be necessary to achieve the goals you’ve set.

Semrush does not offer personalized support or follow-up services.

Semji guarantees easy onboarding that lets you reach your goals faster. The platform continuously works to guide the user in order to maximize use of the solution (support, quick-start guide, help center, etc.) and to make the user experience seamless.

The platform offers a “Custom” plan for professionals who want to be supported by an SEO expert. It provides a dedicated Customer Success Manager and Onboarding session.

The Custom plan also opens access to a complete catalog of SEO services and Content such as setting up support for targeted search campaigns, coaching, or training.

Semji is designed as a complete solution, entirely dedicated to SEO content strategy. Users are guided from A to Z in implementing their content strategy so they can be sure to produce ROI-driven content in a minimum of time.

To sum up:

Semrush presents itself as a “Swiss Army knife” tool offering a great many features for working on an SEO strategy as a whole. It also offers a few features related to Content Marketing, but these can prove limited for users who want to implement a solid, ROI-driven SEO content strategy. It’s a tool recognized for rank tracking, link building, and for providing generic SEO reports that assess a site’s overall health.

Semji is specifically designed to enable marketing and SEO teams to get the best ROI from their content. Users benefit from proven and innovative AI features (GPT-3) to produce higher-performing content in less time.

Beyond a tool, Semji offers a complete solution to:

• Prioritize your optimizations;
• Identify new SEO opportunities;
• Efficiently plan and track your production;
• Guide the writing of fully optimized content;
• Quickly evaluate the effectiveness of your strategy.

To try Semji and discover the first results you can achieve with the platform, request a demo with one of our CSMs.