With Semji, ensure the success of your SEO strategy by targeting only the most relevant keywords

Every good SEO strategy starts with identifying the right keywords. This selection affects the quality of your site’s search ranking as well as your brand’s visibility in the eyes of Google and users.

The difficulty is that your target audience may run dozens of different queries to express essentially the same thing. Many questions then arise: which keywords are the priority ones to work on? Which ones will let you best target user intent to please both users and Google? How do you best invest your production effort? How do you maximize ROI and reduce the cost of acquisition? Often experienced as tedious and time-consuming, this selection stage is nonetheless crucial to the success of your SEO and Content strategy.

With Semji, your SEO strategy gets off to a good start and is built on solid foundations . Compared to the theme of the generic keyword, the platform suggests keyword ideas and questions with high search volumes. Before launching any production, Semji thus simplifies the task of selecting your target keywords. Your team works only to optimize the visibility of your content on keywords that drive qualified traffic. It gains in productivity and relevance and reaches its marketing goals more quickly.

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Thanks to its recommendations, Semji has saved us a lot of time and SEO resources. It’s a solution that lets us rank on strategic queries and better account for user intent

Adrian Morin

Head of Digital Marketing – Fiducial

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What is a priority keyword?

Identified as “ Focus Keyword” in Semji , it determines the priority ranking objective of your Google content. In other words, it’s a keyword that has an appealing search volume, high traffic potential, and on which you have enough material to produce rich, useful content for your audience. The choice of this keyword drives the structure of the content and the themes your writers will need to cover.

Select the most strategic keywords with Semji Platform.

With Semji Platform, every piece of content counts. That’s why suggesting priority keywords is possible on your old content as well as your new content. This ensures that all your content is optimized to capture an audience and generate gains in visibility and traffic.

In concrete terms, before your writing team starts production, you have two options. You can either create a batch of new content (new content) or import your existing content into the platform and optimize it (updated content).

Keyword suggestions for new content.

Whether you’re optimizing already-published content or creating brand-new content, you should know at least the theme you want to write about (via a generic keyword), and ideally the focus keywords to target.

If you don’t know your exact Focus Keyword, Semji Platform suggests keyword ideas and relevant questions related to the theme of the generic keyword you chose, sorted in descending order of search volume. You then simply select the priority keyword on which your content could rank better and that would bring more traffic to your site.

Question suggestions to build your semantic silos.

Rooted in human behavior, SEO is a constantly evolving field, notably with one of its latest major developments: Answer Engine Optimization.

AEO refers to all the optimizations of a website that help Google find THE best answer to a user’s query. Your goal here is to become the most relevant answer in your market by covering the targeted theme in its entirety. One of the actions to take is to consolidate your semantic silos through better structuring of content that covers a topic in depth. Indeed, improving the links between your content, commonly called “internal linking,” helps form a cohesive whole and makes navigation within your site more effective for Google and users alike. Covering the theme from every angle, across different pieces of content, thus proves that you are the leading expert on the subject. The results prove it: increased visibility and more visitors to your site.

In just a few seconds, Semji Platform lets you create your semantic silos and fully cover the chosen theme. By suggesting the questions users ask, Semji Platform reveals your audience’s needs and the content to create to answer them. Grouped into clusters, the suggestions are prioritized by search volume, showing you which topics are the most sought after. For each question raised, many answers can be provided, representing new opportunities to gain new visitors.

Keyword suggestions for updating existing content.

When you want to update existing content, Semji suggests new Focus Keywords to capture a larger share of traffic.

When you import your URL, Semji automatically generates a Focus Keyword. This is a keyword that already ranks your content in Google’s results and that has an appealing search volume. You have the option to adjust your choice by adding another keyword. Semji Platform thus opens up new opportunities for traffic gains and detects every keyword with an appealing search volume.

By working on the right focus keyword, your team concentrates its optimization efforts only on content with strong potential for performance gains. To go further on the keyword suggestions features, we invite you to check out our help center.

Semji makes planning and monitoring your content production easier.

Building and managing an editorial calendar has never been easier than with Semji. After selecting the list of focus keywords to work on, in just a few clicks you assign the writer who will be in charge of creating or optimizing the content. Choosing a Due Date (target production date) lets you track the progress of publications and adherence to your calendar’s deadlines. A truly collaborative solution, Semji Platform lets you prioritize your actions and set out a clear roadmap for every member of your team.

Now, thanks to an overview of your calendar, you have full control of your production strategy and quickly spot the adjustments to make (late publications, content with no writer assigned, etc.).

Once you’ve planned your content production, your team is ready to update and create optimized content.

Next step: follow all the SEO recommendations from Semji Platform’s semantic engine to guarantee your content maximum ROI.

Want to learn more about Semji? Contact us now to get a demo tailored to your needs.