12 min read

Semji’s AI Chat: the assistant that will take your SEO content production up a gear
Over the past few months, generative AI has been making headlines everywhere. Easily accessible, it is used across many fields such as generating images, text, data, and more.
What about content? It is a real turning point! The democratization of these AIs is already boosting company productivity and will bring an ever-growing volume of articles and pages published on the web.
Your challenge: adapt and stand out. Adapt to leverage AI and become more efficient in your production processes. Stand out to offer better content than your competitors.
To rise to this challenge, say “hello” to our latest technological gem: AI Chat 🤖✨! This AI assistant is specially trained to tackle your SEO & Content Marketing challenges.
In this article, discover why Semji’s AI Chat is far better than other generative AIs at:
- Giving you highly relevant answers to your SEO questions;
- Helping you move faster on your daily content production tasks.
Semji’s AI Chat: what is it?

Developed by Semji, it is a chat assistant dedicated to SEO managers, content managers and writers. Available directly within any writing tool, AI Chat helps these teams become more efficient on the most tedious SEO and Content tasks.
Semji’s AI Chat: how does it differ from other generative AIs?
Generative AIs have seen a real boom over the past few months. They can produce text from a simple instruction (=prompt) entered by the user. E.g.: give the definition of [concept] with a level of vocabulary equivalent to that of a 10-year-old child.
However, they are generally aimed at a (very) broad audience and are not configured to deliver precise answers to your SEO and Content challenges.
With the aim of making you ever more efficient in your SEO content production, our R&D team pulled out all the stops to develop AI Chat, the best alternative to generative AIs for SEO, content and, more broadly, marketing professionals.

Unlike other AIs, you have direct access to our own prompts/instructions to get relevant answers from an SEO standpoint and become more efficient on your daily content production tasks, such as:
- Generating topic clusters and identifying the themes I need to cover to be the most relevant site on a subject;
- Grouping a list of keywords into semantic clusters to visualize the main themes I need to rank for;
- Generating editorial article ideas to boost my transactional pages;
- Generating an outline structure or ideas to tackle a section of my article, and more.
Finally, AI Chat fits into a whole environment designed for the SEO optimization of your content. Your assistant supports you as you start your production to save time and get inspiration, before switching to a complete and effective optimization of your content thanks to Semji’s Content Score. No need to log in to a third-party site: you can chat with this assistant directly from your CMS or custom solution via the Chrome Extension.
Semji’s AI Chat: what are the benefits?

Save time in the research phase
Whatever theme you want to rank for, whatever content you want to write, AI Chat helps you rough out the subject. “Goodbye” blank-page syndrome, “farewell” mental load… Just like a brainstorm, you chat with the assistant and discover, in a few seconds, keyword ideas to work on, articles to produce or even paragraphs to develop. Become more efficient on the most tedious SEO and Content tasks AI Chat is an assistant specially trained to tackle your day-to-day SEO and Content Marketing challenges. To help you move faster and get relevant answers from an SEO standpoint, you can use our examples directly as a guide (“Create a list of 60 article ideas grouped by topic cluster on the main theme spirulina”, “Group the keywords in the following list into semantic clusters”, “Write an SEO brief on electric bikes for city dwellers”, “Generate an outline for an article on the topic how to choose a good pair of hiking boots”, etc.). Use AI easily Taking your first steps with AI? Using artificial intelligence has never been easier than with AI Chat. No more logging in to a third-party app: your AI assistant supports you across all your environments (CMS, web page, content editor, etc.) from the Semji Chrome Extension. What’s more, SEO prompt examples are provided to guide you as you get to grips with the solution.

AI Chat: for which use cases?
We want to remind you that whatever your use of AI Chat, editorial and SEO expertise is essential to guarantee the SEO performance of your content. You use AI Chat ahead of optimizing your content, then you take advantage of the entire Semji ecosystem to make it easier to deliver and guarantee your content’s SEO performance in a single tool!
AI Chat for writers
As a writer, you can get support from AI Chat to optimize your content production. By working with your AI assistant, you spare yourself the most time-consuming editorial tasks, such as searching for ideas, so you can focus solely on your writing.
AI Chat to speed up the content preparation phase
Want to come up with new ideas to write your article? Running out of inspiration?
AI Chat is a real gold mine! Whatever the subject, the assistant brings you new lines of thought, unlocks your creativity and therefore lets you move faster on your preparation tasks.
Example prompts:
| Generate a list of article ideas | List 10 blog article ideas about [SUBJECT]. |
| List 10 ideas from a paragraph | List the 10 main ideas to cover for a paragraph on: [SUBJECT]. |
| Generate a content outline | Generate the outline for an article titled [ARTICLE-TITLE] aimed at [TARGET]. The outline must be presented on two levels: the headings of the main sections and subsections. |
| Generate H1 headings | Create 5 h1s that vary around the main keyword [KEYWORD] for the following content: [CONTENT]. |
AI Chat to write the different sections of an article faster
Want to speed up the writing of the different sections of your article?
You can ask AI Chat for an introduction on the theme you are covering, then refine the generated text with the help of your editorial skills. The power of AI Chat lets you find new turns of phrase, as well as headings that are both catchy and optimized for SEO.
Example prompts:
| Create an introduction and a conclusion | Create the introduction and conclusion for the following content: [CONTENT]. |
| Generate a FAQ | Create a FAQ of 5 questions / answers from this content: [CONTENT]. |
| Reformulate content into 5 key points | Reformulate the following content into 5 key points: [CONTENT]. |
> Want to try out Semji’s AI Chat? Ask us for a demo!

AI Chat for SEO / Content Managers
As an SEO or Content Manager, AI Chat’s SEO expertise fuels your thinking about your content strategy in an instant.
AI Chat to identify topic clusters and build authority on a subject
Want to boost your site’s SEO performance on a targeted theme?
You can ask AI Chat to give you keyword ideas to work on, to group a list of keywords or articles into clusters to visualize the sub-themes to cover, or even to generate 10 editorial article ideas to boost the visibility of a product page.
This information is a real asset when building semantic cocoons (topic groups) and prioritizing your content strategy.
Example prompts:
| Generate a topic cluster | Create a list of 60 article ideas grouped by topic cluster, with the cluster name as the first level and, on the second, the list of article ideas covering the main theme: [THEME]. |
| Group keywords into clusters | Group the keywords in the following list into semantic clusters containing at least two keywords. Finally, create a table with a column for the cluster names and a column for the keywords: [KEYWORDS]. |
| Generate a list of article ideas | List 10 blog article ideas about [SUBJECT]. |
AI Chat to feed your editorial calendar
To become the No. 1 source on a theme, it is in your interest to cover every topic your audience is searching for. To help you do this, simply ask AI Chat to give you, for example, a list of blog article ideas.
To quickly kick-start the production of your editorial calendar, you can also automate the entire editorial brief by specifying in the prompts the subject, the target audience, as well as the elements to include (e.g. questions from users, content outline).
Example prompts:
| Create a list of keywords | Create a list of relevant keywords about [SUBJECT]. |
| Write an editorial brief | Write the editorial brief for a writer for a blog article on [SUBJECT]: define the personas, list 3 title suggestions, list 5 questions from users, list the content outline on two levels. |
| Generate a list of article ideas | List 10 blog article ideas about [SUBJECT]. |
AI Chat to repurpose your content
Content repurposing is a foolproof tactic to effectively boost your acquisition strategy.
With AI Chat, you spin off your content in no time.
| Repurpose content into a social media post | Create a Facebook post from this content: [CONTENT]. |
| Repurpose content into a newsletter | Create a newsletter aimed at SEO managers: [CONTENT]. |
| Rewrite content for a specific audience | Rewrite this text to make it more appealing to teenagers: [CONTENT]. |
> Want to try out Semji’s AI Chat? Ask us for a demo!

Frequently asked questions
Does AI replace humans and writers?
At Semji, we are convinced that AI does not replace humans; on the contrary, its role is central. Our platform is the perfect fusion of SEO data x the power of AI x the writer’s editorial style.
AI Chat is an assistant that helps you speed up the entire process of researching, ideating and writing your SEO content. Human expertise and editorial qualities remain essential to produce better content than competing sites, stand out and gain more SEO growth.
We strongly recommend using AI Chat first to free up time on the research and writing stages, then relying on the Semji Content Score to optimize your content and guarantee its quality from an SEO standpoint.
Does Google penalize AI-generated content? According to a tweet published by one of Google’s official accounts, AI-generated content is not penalized as long as it is genuinely useful for users and is not solely intended to rank.
“As said before when asked about AI, content created primarily for search engine rankings, however it is done, is against our guidance. If content is helpful & created for people first, that’s not an issue.”
Google SearchLiaison, 01/12/2023
Hence the importance of treating AI as a tool. It is a form of assistance for finding new topic ideas, for example, quickly building an outline or fueling your thinking on strategic choices. Editorial teams remain the indispensable players for producing differentiating content. They know their audience and use their expertise to engage and convert them.
Can AI Chat create duplicate content? No, every answer provided by AI Chat is unique. AI Chat has been built so that every answer provided is different and is not identical to content found on the internet, even if you enter the same prompt as another user.
How do I access Semji’s AI Chat? AI Chat is a feature included in the Semji Chrome Extension. To benefit from it, we invite you to request a demo.
Want to see how Semji revolutionizes your content production? Request a demo of AI Chat!
AI Chat in a nutshell
To conclude, here are the key takeaways about AI Chat:
- More advanced than other generative AIs, AI Chat is configured to answer SEO and Content Marketing challenges specifically.
- By chatting and brainstorming with AI Chat, you move faster on your most tedious SEO & Content tasks.
- AI Chat is accessible from your favorite writing tool thanks to the Semji Chrome Extension,
- SEO prompt examples are provided to make it easier for you to get to grips with the AI,
- Possible uses of AI Chat for writers: finding ideas to write content, generating catchy and SEO-optimized headings, defining an Hn outline, creating <title> tags and meta descriptions, summarizing and synthesizing, reformulating, creating a Facebook post…
- Possible uses of AI Chat for SEO and Content managers: building a cluster around a main theme, building an outline structure relevant to your audience, writing an SEO brief, clustering keywords into a table, brainstorming and getting new content ideas…

See it on your own brand
Find out where AI engines mention you
Semji tracks which prompts surface your brand across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude and DeepSeek — then shows you the content to write to close the gaps.
ChatGPTGoogle AI OverviewsPerplexityGeminiClaudeDeepSeek
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