Semji helps Online Stores to restore and increase its SEO turnover


SEO optimized contents
in 4 months


increase in SEO traffic


increase in SEO revenue

Founded in 2002, Online Stores gathers 7 individual niche retail sites including, and Online Stores’ websites are known for the value they provide for their customers: a great shopping experience, quality products, excellent prices and first rate service. For these reasons, in 2022, Online Stores was awarded in Newsweek magazine’s inaugural list of the Best Online Shops in the “Collectibles” (United States Flag Store), “Garden & Craft” (Northline Express) and “Food” (English Tea Store) categories!


Online Stores


Heather Marra, Manager of SEO & Senior Digital Analyst



Increase Page Rank
Increase Organic Traffic
Increase Organic Revenue

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The challenge

One of the latest Google Core updates made Online Stores lose organic traffic and their average page rank decrease. Online Stores also did not have any content management in place and were doing all of keyword research and competitor analysis manually. The retailer appealed to Semji to gain productivity, increase rankings, organic traffic and revenue.

The Objectives

  • Increase Page Rank
  • Increase Organic Traffic
  • Increase Organic Revenue

The actions we led


Identify the best pages to optimize

Plan and optimize 76 contents

Automated SEO brief production


Identify topics, subjects and themes to address

Measuring SEO and content performance

CSM support

Do you also want to boost your SEO strategy and outperform your competitors?


+55% increase in SEO traffic on

With Semji, Online Stores identifies SEO opportunities on their existing content. They know which content to optimize first with a high potential for SEO results. Thanks to this prioritization made by Semji, Online Stores found on a thousand contents to optimize and updated 76 of them so far.


By following all the SEO recommendations given by the platform for each content and targeted keywords (which topics to cover, user intents to address, questions to answer, internal links to add etc.), they managed to get the best Content Score possible
(= Semji’s score to measure SEO quality).

In only 4 months, their SEO traffic on the pages they optimized using Semji increased by 55%.

+35% increase in revenue made from SEO on

Online Stores measures the impact of SEO optimization in terms of traffic but also revenue.

A big step for the marketing team who is now able to adopt a ROI-driven approach and measure the effectiveness of its content strategy.

By optimizing 76 contents with Semji, Online Stores observed a drastic change and increased its organic revenue by 35%!

If you want to rank #1 on Google this is the BEST and GREATEST VALUE platform for improving your content and optimizing it for SEO. Corentin has been fantastic to work with and responds very quickly, he always has valuable insight and he is extremely important to the success we’ve had with this platform.

Heather MARRA
Manager of SEO & Senior Digital Analyst

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