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Behring Water resources its SEO strategy with Semji


clicks in a year


traffic in one year


keywords ranking in the Top 10

Behring Water is a Grenoble-based company that designs, installs and maintains made-in-France water fountains. The 40-strong team is 100% committed to preserving the environment and promoting sustainable solutions. Drawing on its 18 years of experience and observation, it now also offers beverage fountains, an eco-friendly, local alternative to soda cans.


Behring Water


Mélanie Clément, Head of Marketing


Miscellaneous (water and beverage fountains)

The challenge

Behring Water wants to freshen up its website, which was launched in 2019 and is in a niche market. The challenge for the brand is increasing website visibility and traffic. This traffic, in turn, is expected to generate more leads, improve conversions, and pave the way for advertising new flagship products. To meet all these challenges, Behring Water turned to Semji for help in developing its global content strategy.


  • Audit technical aspects and website content
  • Increase website traffic and improve conversions
  • Improve strategic keyword rankings on search engines

Our actions

Monitoring and providing recommendations on the website’s technical performance

Tracking and updating content creation and planning

Providing hands-on support for linking and topic cluster strategies

Setting up a link acquisition strategy

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+300% traffic in one year

Behring Water has leveraged Semji’s SEO recommendations, keeping a close eye on developments and taking the right steps to create and optimize its content. In just one year, traffic to the company’s website has risen from 1,000 to 4,000 monthly visits.

+65% clicks in 1 year

Behring Water’s content strategy is now based on a strong strategy, which includes linking and creating topic clusters backed by Semji. These technical and editorial efforts have boosted website traffic: +65% clicks between June 2022 and June 2023.

+144% keywords ranking in the Top 10

The SEO efforts suggested by Semji and implemented by the Behring Water team have also paid off on search engine results pages. The company’s website is now ranking for 1,570 keywords in total, including 76 in Google’s Top 10, compared with 27 in 2022.

Semji has reinvented itself and adapted to new workflows, including successfully using AI and other innovative features. The platform is user-friendly and powerful, meeting current and future user needs. It truly saves time when writing content: from 4 hours to 2 hours, that’s 50% less time.

Mélanie Clément
Head of Manager

Your one click away from taking your content performance to the next level