Behring Water resources its SEO strategy with Semji
+65%
clicks in a year
+300%
traffic in one year
+144%
keywords ranking in the Top 10
Behring Water is a Grenoble-based company that designs, installs and maintains made-in-France water fountains. The 40-strong team is 100% committed to preserving the environment and promoting sustainable solutions. Drawing on its 18 years of experience and observation, it now also offers beverage fountains, an eco-friendly, local alternative to soda cans.
Company
Behring Water
Client
Mélanie Clément, Head of Marketing
Industry
Miscellaneous (water and beverage fountains)
The challenge
Behring Water wants to freshen up its website, which was launched in 2019 and is in a niche market. The challenge for the brand is increasing website visibility and traffic. This traffic, in turn, is expected to generate more leads, improve conversions, and pave the way for advertising new flagship products. To meet all these challenges, Behring Water turned to Semji for help in developing its global content strategy.
Goals
- Audit technical aspects and website content
- Increase website traffic and improve conversions
- Improve strategic keyword rankings on search engines
Our actions
Tracking and updating content creation and planning
Providing hands-on support for linking and topic cluster strategies
Setting up a link acquisition strategy
Want to expand your SEO strategy and outperform your competitors?
Results
+300% traffic in one year
Behring Water has leveraged Semji’s SEO recommendations, keeping a close eye on developments and taking the right steps to create and optimize its content. In just one year, traffic to the company’s website has risen from 1,000 to 4,000 monthly visits.
+65% clicks in 1 year
Behring Water’s content strategy is now based on a strong strategy, which includes linking and creating topic clusters backed by Semji. These technical and editorial efforts have boosted website traffic: +65% clicks between June 2022 and June 2023.
+144% keywords ranking in the Top 10
The SEO efforts suggested by Semji and implemented by the Behring Water team have also paid off on search engine results pages. The company’s website is now ranking for 1,570 keywords in total, including 76 in Google’s Top 10, compared with 27 in 2022.
Mélanie Clément
Marketing Manager