Dalma uses Semji to build its SEO content strategy
180
pieces of content
published in 3 months
2x
faster content
publication
Dalma is a French health insurance company for dogs and cats founded in 2021. Its goal is to help pet owners ensure the well-being of their companions by offering a fully digital and transparent service. In just two years, it has successfully covered over 35,000 dogs and cats on a daily basis, demonstrating its growing popularity with pet owners.
Company
Dalma
Client
Barbara Bechini, SEO Manager
Industry
Insurance
Challenges
Launch an SEO content strategy
Increase brand awareness
Improve productivity
The challenge
Dalma wants to increase its expertise’s visibility through content, while following SEO best practices. By partnering with Semji, Dalma aims to make its day-to-day content management and SEO optimization easier, to secure a strong position against established competitors.
The goals
- Set up a sound SEO foundation for their blog
- Push competitors out of their top positions
- Set up an efficient Content Factory
- Ensure optimal production velocity
- Increase SEO traffic and attract new customers
Our actions
SEO recommendations
Identifying SEO wins
Production fine-tuning
Content creation and optimization
Content planning
Link building strategy
Want to expand your SEO strategy and outperform your competitors?
Results
180 optimized pieces of contents published in 3 months
Dalma managed to publish 180 pieces of content in just three months. The use of Semji has enabled them to trade off tasks with less added value and focus their efforts on the mass production of optimized content. Thanks to the Semji Content Score, the editors can be assured that their articles meet the expected SEO requirements, bringing greater peace of mind and confidence to the team. The monitoring and management of this production has been centralized and simplified, enabling Dalma to efficiently manage the contributions of some forty writers.
2x faster content publication
By using Semji, Dalma has managed to halve each stage of its content production. By automating briefs for each targeted keyword, Dalma’s teams quickly retrieve all the information they need to create high-performance content. This enables copywriters to rapidly ramp up their SEO skills. Today, they can better focus on their added value: their business expertise.
