HelloAsso partners with Semji to achieve high-performing content
+260%
of off-brand traffic
for content optimized with Semji
296
pieces of content produced with Semji
Launched in 2009, HelloAsso is a software solution that helps non-profit organizations manage, distribute and finance their activities. On a day-to-day basis, the platform helps more than 201,065 organizations to develop their projects and unite as many citizens as possible to support them (online ticket sales for events, donations, crowdfunding campaigns, etc.). With a team of over 90 employees, HelloAsso strives to be accessible to as many sports clubs and organizations as possible, while keeping a human approach online.
Company
HelloAsso
Client
Claudia Fragomeni, Content & SEO Manager
Industry
Nonprofit
Challenges
Increase traffic
Increase productivity
The challenge
With 8 years under its belt, HelloAsso has realized that its commitment to the non-profit community goes beyond simply providing “digital tools”. HelloAsso therefore launched its blog to provide advice on how to manage, finance and communicate with non-profit organizations.
Their in-depth, “expert” articles on these topics have a dual purpose: to strengthen the bond with non-profit organizations, and to increase the number of HelloAsso users.
The goals
- Produce content that answers non-profit organizations’ search intents
- Get help in writing 100% optimized articles
- Ensure content visibility for both organizations and Google
- Speed up production rates
Our actions
Prioritize optimization of 55 existing pieces of contents
Creation of 241 new pieces of content
Identification of the right keywords to target and topics to cover
Monthly monitoring of content performance
SEO and editorial advice
CSM support
Want to expand your SEO strategy and outperform your competitors too?
Results
+260% off-brand traffic for content optimized with Semji
HelloAsso partners with Semji to keep in close touch with the challenges facing non-profit organizations and share their expertise with as many people as possible. With Semji’s help, HelloAsso’s teams were able to identify new content to be created to address every aspect of running an organization. In addition to creating new content, they also optimized existing content for SEO purposes, thereby enhancing the website’s visibility. Overall, 55 pieces of content were identified as priorities by the platform. By following all of Semji’s SEO recommendations, the editors have made excellent progress, achieving a +260% click-through rate over the last 12 months.
296 contents produced with Semji
With Semji, HelloAsso’s editorial teams can speed up their production rate and publish content that’s fully optimized for their audience. For each topic and keyword targeted, Semji delivers a comprehensive SEO brief in a matter of seconds: approach to be followed, outline to explore, related topics to address, questions to be answered, internal/external links to include, and so on. Writers have all the information they need to build more SEO traffic into their content. This can be seen in the article “Example of a letter applying for project funding“, a new piece of content written with Semji that now generates 7K monthly clicks.
