+186 %
of monthly content traffic
+91%
of content now attracts SEO traffic
233,3K
clicks from optimized content
- Company
- Société Générale (SG)
- Clients
- Tanguy Blaize, SEO Manager
- Industry
- Banking & Insurance
Société Générale accelerates its content strategy with Semji
Société Générale is one of Europe’s largest banking groups, with a presence in over 60 countries.
Société Générale’s SEO team works within the Retail Banking entity. It is in charge of optimizing the 5 market websites (individuals, professionals, companies, associations, public economy) as well as several satellite websites. Their challenge: to guarantee maximum visibility on Google and other search tools for banking and insurance offers aimed at a diversified public.
The challenge
Facing a high volume of internal requests (redesigns, optimizations, creations), the SEO team had to find a solution to gain efficiency without losing quality.
Another challenge was to make the SEO voice heard in an ecosystem driven by numerous marketing, product and regulatory teams. What was needed was a tool capable of lending credibility to SEO recommendations through tangible results that could be understood by everyone.
Semji’s promise of semantic scoring (with Semji’s Content Score) proved effective in supporting recommendations and accelerating decision-making – all while enabling the SEO team to respond more quickly to all the internal needs.
The objectives
- Save time on content production and optimization,,
- Strengthen the impact of SEO recommendations on other internal teams,
- Produce more relevant content that’s better aligned with user expectations, search engines and competitor standards.
Our actions
Deployment of Semji on the bank’s 5 market websites, centralizing SEO efforts within a shared tool.
Use of the Semji scoring system to give tangible goal recommandations to stakeholders.
Use of integrated AI (AI+ Brand Voice, AI+ Knowledge Base, custom instructions) to produce quality content, even in complex legal environments.
Use of automatic competitive benchmarking to enrich semantic analyses and increase the precision of each optimization.
What if your content could become a lever for credibility and efficiency throughout your organization?
Results
+186 % monthly content traffic
Optimized production with Semji generated net growth in organic traffic, despite strong internal constraints and an ultra-competitive field.
Data Semji
91 % of content generates SEO traffic
Today, almost all content produced or optimized with Semji captures traffic, proof of masterful targeting and execution.
Data Semji
233 300 SEO clicks
Tangible, measurable performance, strengthening the legitimacy of in-house SEO and reinforcing the team’s strategic choices.
Data Semji
You are one click away from taking your content performance to the next level
Semji is an AI-powered content production and optimization platform. For us, it's these two aspects in particular - SEO optimization and assisted production - that add the most value.
Tanguy Blaize
SEO Manager, Société Générale
