Cambium Media brings fresh content to the SERP with Semji!
+535%
Increase in SEO traffic
for optimized content (rustica.fr)
+204K
Increase in monthly SEO visits
(rustica.fr)
+280%
Increase in SEO traffic
for optimized content (systemed.fr)
Cambium Media is a french leading media group in the garden and home market. The Group owns several major brands such as Rustica, Système D, Maison Brico or C déco. Strongly established in their market, these websites generate around 9 million unique visits each month!
Company
Cambium Media
Client
Amandine Carayon, Digital Content Manager
Industry
Offline and online press
Challenges
Increasing traffic
Increasing productivity
Tracking performance
The challenge
Cambium Media has all the requirements of a Content Factory. Some of its websites have more than 70,000 published pages, which can make SEO time-consuming and complex, with a high risk of cannibalization. Cambium chose Semji to tackle these challenges.
The goals
- Increase SEO traffic to the Group’s different websites,
- Provide readers with the latest and most relevant information possible,
- Track the performance and profitability of optimized content,
- Find the perfect balance between SEO optimization and editorial expertise.
The actions we led
Competitive Audit
Prioritizing optimizations for 149 pages
Identifying the right keywords and topics to cover
SEO and editorial advice
Netlinking audit
CSM support
Do you want to boost your SEO strategy and outperform your competitors too?
Results
+535% increase in monthly SEO traffic for rustica.fr
140 contents are optimized with Semji for rustica.fr. As a result, the website achieves a 535% increase in SEO traffic on the contents optimized with the platform and over 204k SEO visits per month, with a 77% increase in page views per session.
+280% increase in SEO traffic on optimized content for systemed.fr
Similarly, systemed.fr has also seen good results. 55 contents have been optimized with Semji. The website drives more than 50K monthly SEO visits and sees a 93% in page views per session. The content optimized with Semji has increased traffic to the website by over 280%.
+204% increase in SEO traffic on an optimized post
This is an example of a content optimized with Semji on the keyword “olivier” (olive tree). Between July 2020 and January 2021, this content follows a steady traffic curve thanks to the brand’s authority. In January 2021, Cambium optimizes this content with Semji. The team sees a 204% increase in SEO traffic 3 months later.
