By Antoine Pourron, International SEO Manager at Groupe SEB With its 33 brands, its presence in 150 countries and over 200 websites, Groupe SEB is a major player in the small household appliances sector. However, this international reach comes with a strategic...
Content is becoming an increasingly important part of marketing strategies. Semji – a content optimization platform and SEO specialist – together with YouLoveWords – a content marketing leader – share with you the main trends in content...
Like any online store owner who’s setting up an SEO strategy, you will come up with THE keyword question: How do you create an efficient keyword strategy for your online store? To grow your sales, you’ve decided to use SEO to optimize your online store. Where can you...
When building your SEO strategy, the off-site part is as just important as your on-site SEO. Google has always given great importance to backlinks to determine a website’s authority and popularity. Keep in mind that link building is great at strengthening your SEO...
SEO is the main channel for acquiring traffic for online store websites today. Organic searching alone would allow nearly 9 times more clicks to be generated than paid-for advertising, such as those coming from Adwords, for example. Like any online trader, your main...
How can you improve your Google positioning in 2020? A study by the very reliable SearchMetrics agency analyses current referencing factors and is very rich in information. Lots of SEO agencies have been wondering lately about the best SEO strategy to adopt since the...
