SEMJI GUIDE

From SEO to GEO: a new era of visibility

Master the transition from traditional SEO to Generative Engine Optimization to stay ahead in the AI-driven search landscape. This comprehensive guide reveals how to optimize your content for LLMs and AI search engines, ensuring your brand maintains visibility and stays competitive.

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10,4%

of Google searches show AI Overviews

125M

prompts are handled everyday by ChatGPT alone

74%

of problem-solving searches surface AI-generated answers

In this guide, discover how to:

Understand the fundamental shift from SEO to GEO and its impact on your content strategy,

Master the 15 essential techniques for creating GEO-friendly content that performs in AI search,

Implement proven workflows to audit and optimize your existing content for generative engines,

Structure your content to maximize visibility across both traditional search engines and LLMs,

Future-proof your search strategy with actionable methodologies designed for the AI era.

The guide in 3 main key points

What is GEO and why does it matter for your business?

Learn how generative engines like ChatGPT, Claude, and Google’s AI Overviews are reshaping search behavior, and discover where LLMs source their answers to position your content strategically.

How can you create content that performs in both traditional and AI search?

Master 15 proven techniques that make your content AI-friendly while maintaining SEO performance, from EEAT principles to structured formatting that LLMs understand and prefer.

What workflows should you implement to transition to GEO?

Get step-by-step methodologies to audit your current content’s GEO readiness and transform your existing pages with targeted optimization strategies that deliver measurable results.

Read the study

About Semji

Semji stands out as the reference Content Marketing platform for market leaders in France and the United States. Our advanced technology, based on artificial intelligence, is designed to maximize the ROI of your content and accelerate its SEO performance.

With Semji, you’ll benefit from:

👉 Instant strategic insights to capture vital Content Marketing opportunities with Intelligence Hub,
👉 Efficient editorial management that closely aligns your content with strategic objectives with Content Hub,
👉 Accelerated production of optimized content, boosting visibility and engagement,
👉 A measurable and significant increase in traffic and ROI.

More than 500 companies worldwide trust Semji to power their Content Marketing and SEO strategies.

💻 Explore Semji’s potential for your company during a personalized demo – Plan your demo right now!