Winning visibility in AI-driven search: how to be seen (and cited) before the click
As AI-powered search engines reshape how users discover information, the rules of organic visibility are being rewritten. Traditional SEO metrics, rankings, clicks, impressions, no longer capture the full picture. Today, brands must compete for citation and mentions, not just clicks.
How can brands adapt their content strategy to win visibility in AI-generated answers and ensure they’re seen before the user even reaches their site?
Join Melissa Cirodde (Customer Success Manager and SEO/GEO Specialist at Semji) and Travis Tallent (Managing Director, AI & SEO at Brainlabs) as they explore how AI search is transforming content strategy, redefining success metrics, and creating new opportunities for brands that adapt early.
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TODAY’S SPEAKERS
Our experts’ views
Travis Tallent
Managing Director, AI & SEO
Brainlabs
Mélissa Cirodde
Customer Success Manager - SEO & GEO specialist
Semji
In just one session, discover how to make your content discoverable, citable, and influential in the age of AI search.
Ensure your content is crawlable and accessible to AI search engines.
Create modular, citation-ready content that AI engines retrieve and reference.
Build topic hubs and semantic structures that maximize AI visibility.
Measure AI search performance with new KPIs beyond traditional rankings.
Anticipate the next shifts in generative search to stay ahead of competitors.
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