SEMJI STUDY

Study on the impact of Generative AI for SEO and Content Marketing teams

Discover how generative AI is revolutionizing Content Marketing and SEO strategies and practices, addressing efficiency and performance challenges. Based on a survey of over 500 professionals and conducted in partnership with Hubspot, this study offers actionable insights to automate your processes, maximize your ROI and maintain your market leadership.

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28%

of companies plan a sharp increase in their AI budget

62%

of companies plan to automate content creation

44%

of companies mention productivity improvements as the main benefit sought

After reading this study, you will have:

A thorough understanding of how to use AI in your SEO and content marketing strategies.

Best practices for getting ahead of your competitors with AI

Real-world testimonials from 15 leading companies on the use of AI

A detailed overview and key figures on the current use of generative AI in 2024.

An insight into the expectations, challenges and future opportunities for professionals with AI.

Main takeaways from the study:

What are the main tasks for which marketing teams use AI?

Marketing teams are massively turning to AI to boost their creativity and productivity. The top of the list of uses, we find: writing articles, generating ideas tailored to persona needs, and optimizing content for social networks.

Which AI chatbot do you use most?

OpenAI’s ChatGPT tops the results by far, with over 90% of respondents claiming to use it.

How do you plan to invest in AI in the future?

79% of respondents plan to invest a greater proportion of their budget dedicated to AI next year.

Read the study

About Semji

Semji stands out as the reference Content Marketing platform for market leaders in France and the United States. Our advanced technology, based on artificial intelligence, is designed to maximize the ROI of your content and accelerate its SEO performance.

With Semji, you’ll benefit from:

👉 Instant strategic insights to capture vital Content Marketing opportunities with Intelligence Hub,
👉 Efficient editorial management that closely aligns your content with strategic objectives with Content Hub,
👉 Accelerated production of optimized content, boosting visibility and engagement,
👉 A measurable and significant increase in traffic and ROI.

More than 500 companies worldwide trust Semji to power their Content Marketing and SEO strategies.

💻 Explore Semji’s potential for your company during a personalized demo – Plan your demo right now!